Human Quality in a Machine Age: How AI Is Reshaping Media Standards, Supply Chain, and Creative Integrity
AI is rewriting the rules of advertising faster than the industry can write new ones, and nowhere is that tension more acute than at the intersection of agentic decisioning, programmatic infrastructure, and streaming TV. As AI agents begin buying media at machine speed, the quality of what gets bought, where it runs, and whether it can be trusted has never been more consequential.
Lori Goode and Index Exchange are driving an infrastructure revolution where SSPs now make decisions before DSPs even see impressions, slashing waste by 84%, redefining what brand authority means at the impression level and what it demands of CTV supply chains. Caroline Giegerich leads IAB's efforts to ensure AI-generated advertising content is accurate, brand-safe, and transparently disclosed, building the standards the industry needs to move forward with confidence.
Together they tackle the questions that define the next era: What does quality control look like when machines are making buying decisions faster than humans can review them? How do brands and agencies hold the programmatic supply chain accountable in an age of agentic media? And what does premium streaming TV inventory mean when the buyer is an algorithm?
The standards being set today will define the industry for the next decade. This is the session where they get set.
